SKYLARK Launch Party
SKYLARK’s Go-to-Market was a launch campaign created to introduce Friends With Amenities, a new paid membership program, to the market. As part of the larger go-to-market strategy, our team hosted a launch event at The Ludlow in Manhattan to generate awareness, build industry buzz, and position the membership within the luxury travel space. Working alongside the marketing team, I helped coordinate the event from concept to execution, including designing party collateral, sourcing talent, collaborating with PR agencies, influencer outreach, and networking with key industry contacts.
Photography: Holland Rainwater
